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November 14th, 2018 / AllAfrica.com

At every conference she has attended on the youth, Nawsheen Hosenally has been frustrated to hear that agriculture is not ‘cool’. The 29-year-old graduate in agricultural extension and information systems knew she wanted to do something to redeem the image of agriculture among young people.

So the Mauritian and her Burkanibe, journalist husband decided to co-founded Agribusiness TV. Content for the channel is viewed through the website where short video stories about successful youth entrepreneurs who have careers in agriculture are uploaded.

“I had heard so much about how uncool agriculture was and realised no one changes this image but youth themselves,” Hosenally tells IPS.

“Our tagline at Agribusiness TV is ‘seeing is believing’. The visuals showing success stories in agriculture have greater impact than, for instance, reading a publication. Slowly, youth are seeing agriculture differently.”

With a little help from their mobile phones, apps, YouTube and Facebook, young entrepreneurs like Hosenally are changing the face of farming across Africa. Despite having 60 percent of the world’s arable and uncultivated land, the African continent is battling to eliminate hunger and poverty as the majority of its smallholder farmers are getting older, and realising lower crop yields than before. Read more