Poor soil fertility is a key constraint to improving farm productivity and livelihoods in sub-Saharan Africa. It is now widely recognized that increased fertilizer use, integrated with other soil fertility management practises is the way forward. The Africa Soil Health Consortium (ASHC) brings together experts in soil health, and we bring communications expertise and experience of working with farmers.
Integrated Soil Fertility Management (ISFM) is recognized as an effective solution to poor soil fertility. However there is a lack of clear, relevant, action-orientated development communications for use by smallholder farming families and those that serve them. The formal channels of information extension/ farmer’s groups tend to target primarily male heads of household – when farming in Africa is a family business.
ASHC is piloting an approach that targets different members of the smallholder farming family with nuanced but consistent messages that address their information needs. So, young people can be targeted through youth media such as comic and social media or curriculum support materials for use in schools. Women can be reached by entertaining radio programs and heads of household by point of sale material in agro-dealers and traditional extension methods. Read more