Coca-Cola’s Innocent, U.K. yogurt maker Yeo Valley and U.S. wholesaler Costco are among the major brands to sell baobab products. The transformation has started to bring in much needed revenue to African farmers.
Through a cooperative called GIE, Baobab des Saveurs, a small company with buyers in Australia and Canada pays Dieuhiou up to 10,000 CFA francs ($18) per sack, more than double what he received from local middlemen a few years ago.
Exports of the hard-shelled fruit rose from 50 tonnes in 2013 to 450 tonnes in 2017, according to industry group – African Baobab Alliance. They are expected to reach 5000 tonnes by 2025, about 500 shipping containers a year. Read more