Why do we turn on our radios? For music, entertainment and maybe for news, if we’re feeling virtuous. Hardly anyone in the United States would say they turn on their radios for the advertisements. But if you’re a farmer in Eastern or Western Africa, a radio advertisement could be the difference between your family eating or going hungry.
The Purdue Improved Crop Storage (PICS) project, an initiative out of Purdue University, focuses on improving market access and food security among smallholder farmers in Sub-Saharan Africa and, more recently, Asian and South American countries. PICS, triple-layered, airtight storage bags- enable farmers to store cereals and legumes, like cowpeas, maize, wheat and rice, for extended periods of time without the use of pesticides. This technology permits farmers to retain food for personal use or sale when market prices improve. The PICS project was launched in 2007 and has reached 5 million farmers and 57,000 villages. Read more