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November 28th, 2019 / Spore, Netherlands

In Kenya, as in other African countries, young people often do not possess the collateral or adequate financial knowledge needed to venture into agricultural enterprises, deterring them from seeking and acquiring financial support for the development of agribusinesses. Further issues regarding the storage, transportation and market access of farm produce, and the resulting food loss and wastage in the country, can also deter youth from engaging in the sector.

To change the perception of agriculture in the country, TV programme Shamba Shape Up (SSU) has been running for the past 5 years to share young farmers’ success stories and promote agriculture as a business opportunity. The show aims to give farmers and audiences the tools they need to improve their farms (shambas). The series tackles issues such as soil infertility, poor crop and livestock health, as well as dietary diversity and how to maximise the nutritional value of vegetables consumed. 

So far, SSU has produced nine series, reaching an estimated 5 million people in Kenya, with broadcasts recently being extended to Tanzania. Each episode focuses on one farmer and their farm with the SSU team, including a film crew and experts such as veterinarians and crop specialists, visiting a different farm each week. Typically, the film crew spends 4 days with each farmer, allowing time to get experts’ opinions and build any necessary improvement structures. Read more …