B4FA Fellow Christopher Bendana reports:
Ugandan agricultural scientists have begun engaging directly with farmers in a bid to encourage greater adoption of innovative farming practices.
Scientists are now a common sight at national farmers’ exhibitions and have begun training farmers through workshops at various national research institutes. Other scientists have enlisted children as agents of change through such approaches as an annual agricultural essay competition in the schools.
Dr. Barbara Mugwanya Zawedde, coordinator of Uganda Biosciences Information Center, an information hub for the National Agricultural Research Organization (NARO), said they have trained over 30 scientists in basic communications and media skills to help them become better spokespersons for their research.
Mugwanya Zawedde is herself a regular personality on Uganda radio and television talk shows, commenting on agricultural advances. She said communication is now more important now than ever because of the need for farmers to appreciate technology and know how to use it in order to build the country’s agricultural sector. Read more